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Branding Techniques – Evergreen Branding
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Branding Techniques

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Screen and Pad Printing

The most popular and cost effective technique of personalisation.  This can take the form of screen printing, where ink is applied through a stencil on a pourus screen, or by pad printing where the ink and image are applied to the product by a pad.

Dye Sublimation Printing

Film containing dyes are placed onto the product and heated up by the print head.  Pigments leave the film and attach to the product, cooling and re-solidifying.  This is commonly used on mugs, lanyards and small runs of clothing where a full colour image is required.

Digital Printing

Ideal for items with flat surfaces and where a full colour, detailed image needs to be printed.  Cyan, Magenta, Yellow and Black (CMYK) are used in different measures to obtain millions of shade and colour combinations on inkjet machinery.

Litho Printing

This method is used to print artwork onto paper, and is more cost effective than digital printing on larger print runs.  The image is first etched onto a metal plate and is then transferred to a rubber roller.  The image is then applied to the product from the roller.

Engraving

This branding method creates and permanent finish onto materials such as wood, metal, leather and glass.  This is all done using a laser which is programmed by specialist computer equipment.

Foil Blocking

This branding method leaves an imprssion onto the product using a heated metal dye with a piece of coloured foil between the dye and the product.  The foil is then transferred on the product with a slight indentation.

Debossing

This is usually used onto softer materials such as leather and PU.  A heated metal dye is applied to the product with a degree of pressure and once removed leaves a lasting impression of the logo or design.

Embroidery

This is a traditional stitching method using single or multi colour threads for branding most clothing including polo shirts, caps, beanies and can also be used on some bags if access allows.

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